CHANGE IN A DEGREE, MAJOR, OR SUBMAJOR
 

Check Exactly One:
 

Change in:		Degree	X	Major		Submajor
Deletion of:				Major		Submajor

 

Total Number of Credits in Program:

(if "change in" is checked - even if credits remain the same)

Submit the following:

I. Exact description of request: As outlined in the new course proposals, two new courses will be added to the major: Internet Marketing (260-351) and Database Marketing (260-445). As outlined in the course deletion proposal, one course will be deleted: Franchising (260-339).

FROM:
1. MKTG 260-321

2. MKTG 260-479

3. SELECT 18 CRED FROM COURSES:

MKTG 260-337, 260-339, 260-346, 260-349, 260-350, 260-361, 260-400, 260-410, 260-412, 260-420, 260-429, 260-432, 260-436, 260-442, 260-444, 260-494, 260-496 OR 260-498

TO:
1. MKTG 260-321

2. MKTG 260-479

3. SELECT 18 CRED FROM COURSES:

MKTG 260-337, 260-346, 260-349, 260-350, 260-351, 260-361, 260-400, 260-410, 260-412, 260-420, 260-429, 260-432, 260-436, 260-442, 260-444, 260-445, 260-494, 260-496 OR 260-498
 

Relationship to mission and strategic plan of institution, and/or College/Department goals and objectives

At the University level, the Chancellor has outlined a need to make technology-oriented instruction a primary educational objective on campus. The addition of Internet Marketing and Database Marketing is consistent with this objective. At the College/Department level, and as outlined in more detail in the new course proposals, both of the new courses, Internet Marketing and Database Marketing, are designed to provide students with first-hand and relevant educational experiences that will give them a strong competitive advantage in the market place. Also consistent with the College/Department objectives, both courses require analytical thinking, strategic insight, sound interpersonal communication skills, and teamwork-oriented skills.

Rationale

The College of Business and Economics, and the Department of Marketing, continually seek to have a curriculum that is relevant, up-to-date, and that serves the needs of students and employers. Advancing technologies have changed how marketers interact with prospects and customers. Unfortunately, and as elaborated by the Direct Marketing Association, the prominent professional organization in the field, there is an extreme shortage of graduating students who have had solid exposure to database and Internet marketing. In response to this shortage, marketing departments all across the U.S. are changing their course offerings to include database marketing, e-marketing, and related material. The proposed additions to the major are designed to prepare students to compete in the new age of marketing and to provide businesses with a stream of qualified applicants. The Department of Marketing at UWW has been at the forefront of this revolution. Specifically, we were one of the first departments to offer a direct marketing course, and most recently, and Internet marketing course. We would like to continue our efforts of having a relevant curriculum for our students.
 

Cost implications

The number of credits that make up the marketing major will not change. Moreover, the department has faculty qualified to teach the new courses. One, Internet Marketing, will be taught as a special topics course for the third time in Spring 2001. As a consequence, no new faculty are needed. It is important to note, however, that recent retirements have provided an opportunity to recruit new faculty who could also teach in these areas.