CURRICULUM PROPOSAL FORM #4
UNIVERSITY OF WISCONSIN-WHITEWATER

      CHANGE IN OR DELETION OF EXISTING COURSE

Type of Action
 
  Course Deletion  X Requisite Change
  Course Revision   Repeatability Change
X Description Change    Diversity Option
X Title Change   General Education Option
X Number Change    area:
  Contact Hour Change    Computer Requirement
  Credit Change    Writing Requirement
  Add Cross-listing    Other  

 
Effective Term: Spring 2001  
   
New/Current Course Number:  164-493A  Crosslist Number: - / 
Old Course Number: _164__-_493_/_______   
New/Current Course Title:  Internship in Advertising 
Old Course Title: Internship in Mass Communication
 
15 Character Abbreviation:  ADINTERN
25 Character Abbreviation:   Advertising Internship
 
Sponsor(s):  Luecke, Hixson and Miller
Department(s):  Communication
College(s):  Arts & Communication
 
Other Programs Affected:  None

Check if course is required in:   ____Major/Emphasis (specify):
                                                       ____Minor/Emphasis (specify):
                                                       ____Other (specify):

  1. Explanation of Changes

    2.  

     

    FROM:
     

      164-493 INTERNSHIP IN MASS COMMUNICATION 1-6 cr

      Professional experience in which the student who aspires to a career in mass communication, works for an approved employer engaged in broadcasting, print communication, advertising or public relations. (A maximum of three credits of Internship may be applied to toward a Journalism major; a maximum of two credits may be applied toward a Journalism minor.)

      Prereq: 166-131, 164-243, 164-244 (or their equiv.), plus cons instr.


    TO:
     

      164-493A INTERNSHIP IN ADVERTISING 1-6 cr

      Professional experience in which the student who aspires to a career in advertising works in an approved internship setting in advertising. (A maximum of three credits of Internship may be applied to toward an advertising major; a maximum of two credits may be applied toward an advertising minor.)

      Prereq: 164-220, 164-320, 3.0 GPA in the prerequisite courses and consent of the instructor.
       

  2. Justification
These proposed changes reflect the recent establishment of an advertising major and minor in the Journalism program by separating internships performed in traditional print and broadcast journalism settings from internships performed in advertising organizations. Two separate course numbers have been established to reflect these changes. In addition, the reference to public relations internships has been deleted since a separate course (166-493P) has been established for these internships. The term "on-line" has been added to reflect the growth of on-line journalism opportunities for our students. The language "approved internship setting" is more accurate than "approved employer" since not all interns are paid for their services.

Separate and unique prerequisites have been established for the advertising internship. The GPA requirement will provide more realistic assurance that prospective interns have the skills and knowledge expected in most internship settings.