CURRICULUM PROPOSAL FORM #3
UNIVERSITY OF WISCONSIN-WHITEWATER

NEW COURSE


Effective: Spring 2001 If adding a Graduate component to an existing course, check here 
Course Number: * 164-323   Cross Listed Number:  
Course Title: Advertising Practicum  
(limited to 65 characters)
 
15 Character Abbreviation: ADPRACTICUM
25 Character Abbreviation: ADPRACTICUM

 

Sponsor: John Luecke   E-mail Address: lueckej@uwwvax.uww.edu
Department: Communication   College: Arts & Communication
         
Co-sponsor: Kim Hixson   E-mail Address: hixsont@uwwvax.uww.edu
Department: Communication   College: Arts & Communication
* You MUST verify course numbers with Registrar's Office prior to submitting (x1211)
Other Programs Affected: None
Check if course is to meet any of the following requirements:
_X_ None __ Writing __ Computer __ Diversity __ General Ed and Area  
Credit/Contact Hours: (per semester)
Total lab hours: N/A   Total lecture hours: N/A
Number of credits: 1-2/semester   Total contact hours: varies
Check if course is repeatable:   X Yes _ No (if yes, answer the following questions)
  • No of times in major
 1   No of credits in major 2
  • No of times in degree
 4   No of credits in degree 4
Enter the appropriate titles if the course is required in any of the following:
Major Title(s)          
Minor Title(s)          
Emphasis Title(s)          

Course justification:

Advertising students are frequently involved in the execution of advertising tactics for various organizations. In many of these situations the student is not working with an experienced advertising practitioner, as they would with an internship. This course would provide a vehicle for these students to participate in an experiential learning exercise while earning academic credit for their practical experiences.

Such students are currently prevented from earning internship credits since most situations are not supervised by an advertising practitioner. Currently, the only option is an Independent Study course, which traditionally has focused on the conduct of academic research.

This proposed course will fill a gap in our current curriculum for students who seek additional experiential learning situations.
 

Relationship to program assessment objectives:

This proposed course is consistent with the university's and the department's long-standing commitment to field study as an integral part of the UW-Whitewater experience. Students who successfully complete a practicum will also benefit through the addition of valuable pieces for their professional portfolios.
 

Budgetary impact:

Current departmental practice is to handle practicums on an overload basis.
 

Course description:

166-323 Practicum in Advertising 1-2 Credits

Planning and execution of advertising tactics, e.g., print and broadcast ads, web-based advertising, etc., for client organizations under the direction of a faculty member. (A maximum of two credits may be applied to the Advertising Major and a maximum of two credits may be applied to the Advertising Minor. Additional credits, up to 4, may be applied toward graduation, but not to the major or minor.)

Course requisites:

Prereq: 164-220, 164-320 and consent of the instructor.
 

If dual listed, list graduate level requirements:

N/A
 

Course objectives and tentative course syllabus:

Each student will establish his or her own educational objectives for the practicum, a list of advertising tasks to be completed and a schedule for their completion.

Faculty will be responsible for monitoring student progress and directing students to additional resources which may assist the student in achieving their objectives and completing their tasks.

Students will be evaluated against the objectives they set with the supervising faculty member.
 

Bibliography:

Faculty and practicum students may develop customized bibliographies to meet the individual student needs.
 

Notes: