Degree/Program Title:	BBA: POM Emphasis in Service Management
Sponsor(s):	Sameer Prasad
Department(s):	Management
College(s):	Business and Economics
Effective Term:	Fall 2000

Check if:
 

	New Degree: Intent to Plan
	New Degree: Final Proposal
	New Major: Intent to Plan
	New Major: Final Proposal
X	New Submajor:
	Minor
X	Emphasis/Track
	Certificate Program
	Module: Intent to Plan
	Module: Final Proposal
	Other

 Attach the Proposal (see Procedures)

1. DESCRIPTION OF THE PROGRAM

1. Bulletin description of the program:

The Service Management emphasis will provide Production/Operations Management majors a thorough understanding of effective methods in managing service operations.
 
2. List of courses to be included in the program:

Development of a new emphasis in the Production Operations Management major. This emphasis would require the completion of three of the following courses which are currently available as part of the POM elective courses:

250456-Modern Manufacturing Systems (to be retitled Fundamentals of Supply Chain Management)
250466-Management of Service Operations
250480-Management Information Systems
250486-Supervisory Management
250493-Cooperative/Internship in Management
 

3. Goals and learning objectives of the program:

The new Service Emphasis will help students understand the complex nature of service operations including the role of lead times, quality, perishability and forecasting.
 
2. RELATION OF THE PROGRAM TO INSTITUTIONAL MISSION, STRATEGIC PLAN AND COLLEGE/DEPARTMENT GOALS AND OBJECTIVES

This change supports the university’s mission by preparing our graduates to understand the role of service sector economy in the Southwestern Wisconsin region.
 
3. RELATION OF THE PROGRAM TO OTHER PROGRAMS ON CAMPUS, IN THE UW SYSTEM, AND IN THE REGION

This new emphasis does not overlap with any programs in the College of Business. The service emphasis utilizes current existing courses from the Management department to provide a unique educational experience for our Production/Operations Management (POM) majors. Currently, there are no programs in the southeastern Wisconsin region that provide this emphasis in conjunction with the POM major. This emphasis will provide qualified graduates to meet the needs of service firms in southern Wisconsin and northern Illinois.
 
4. PROJECTED SOURCE(S) OF RESOURCES TO SUPPORT THE PROGRAM

There will be no additional costs to be incurred since courses are all currently available
 
5. STUDENT NEED AND/OR DEMAND FOR THE PROGRAM

This change is in line with the recommendations provided to the POM faculty in consultations with the POM Advisory Board (consisting of 25 industry members). The Advisory Board stressed the importance of preparing our students for the growing service economy. The emphasis ensures that students interested in the service management field get the necessary training and obtain the necessary recognition.